DIGIB202-19A (HAM)

The Techno-Savvy Business

15 Points

Edit Header Content
Division of Management
School of Management and Marketing

Staff

Edit Staff Content

Convenor(s)

Heidi Lu

Heidi Lu
Monday 10:00 am -11:00 pm in MSB 2.32B
heidi.lu@waikato.ac.nz

Lecturer(s)

Administrator(s)

: fmostafa@waikato.ac.nz
: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Edit Staff Content

Paper Description

Edit Paper Description Content

Technological advancements are occurring at a rapid pace. This is especially true for the area of information technology (IT), where novel hardware and software approaches, solutions and tools are reaching the market every week. The World Wide Web barely existed 20 years ago, yet it is now impacting businesses in ways no one could have anticipated. Business intelligence, social media, cloud computing, big data, and mobile commerce are just a few examples of such development. More so than ever before it is important that businesses of all sizes be aware of these developments and the impact they may have on them. In an increasingly globally connected operating environment, many businesses can no longer choose whether to adopt technology; the issue is when to adopt and how to adopt. However, many business leaders and managers especially within small and medium enterprises (SMEs) are often overwhelmed by this situation and need help to fully grasp these technological developments and the potential they offer.

A key message to take away from this paper is that every business is a digital business, whether it chooses to be or not. By taking this paper you help businesses today, prepare for the business environment of tomorrow.

The paper will present a range of relevant, recent technological developments that should be considered by businesses today. The focus of this paper will be on describing the technologies, providing the opportunity to use a number of them first-hand, and outlining the opportunities they provide businesses.

Edit Paper Description Content

Paper Structure

Edit Paper Structure Content

This paper will be delivered via a combination of lectures and in-lab practical sessions.

Class Representative:

Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the course should be able to:

  • 1.

    Articulate in a non-technical way the key organisational benefits of key recent technological advances including the likes of cloud computing, social media, mobile technologies, and big data technologies.

    Linked to the following assessments:
  • 2.

    Present a convincing argument for, and against, the adoption of relevant business technologies to a real-world situation

    Linked to the following assessments:
  • 3.

    Demonstrate basic skills in user/client expectation management associated with contemporary technology adoption

    Linked to the following assessments:
  • 4.

    Present a coherent, broad understanding of the role of contemporary IT within organisations

    Linked to the following assessments:
  • 5.
    Demonstrate the attainment of practical skills in the use of digital business technologies
    Linked to the following assessments:
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.

All pieces of assessment are to be completed on or by the due date. This paper abides by the WMS Policy for Lateness and Extensions, as explained in this Paper Outline.

All material submitted for assessment in this paper will be submitted to electronic plagiarism detection systems.

All regulations and policies are published in the University Calendar. Please note in particular, the Assessment Regulations and General Regulations and Policies.

Edit Additional Assessment Information Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Individual Assignment - Technology Analysis
22 Mar 2019
11:00 PM
20
  • Online: Submit through Moodle
2. Practical 1: Cloud Computing
5 Apr 2019
11:00 PM
10
  • Online: Submit through Moodle
3. Practical 2: Big Data Visualisation
3 May 2019
11:00 PM
10
  • Online: Submit through Moodle
4. Practical 3: Google Analytics
17 May 2019
11:00 PM
10
  • Online: Submit through Moodle
5. Test
27 May 2019
9:00 AM
20
  • In Class: In Lecture
6. Group Project Presentation [Part A]
28 May 2019
5:00 PM
10
  • Online: Submit through Moodle
7. Group Project Report [Part B]
14 Jun 2019
11:00 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content

The Web at Graduation and Beyond: Business Impacts and Developments. (First Edition, 2017)
Authors: Prof. Dr Gottfried Vossen, Dr Frank Schönthaler, Assoc. Prof. Dr Stuart Dillon

This book provides a comprehensive treatment of the rapidly changing world of web-based business technologies and their often-disruptive innovations.

DOI https://doi.org/10.1007/978-3-319-60161-8

This book is available as an ebook or a hardcover print book from the publisher
It is also available from Amazon in new or second-hand condition
A course reserve copy will also available from the Library at University of Waikato

Edit Required Readings Content

Recommended Readings

Edit Recommended Readings Content
As required, readings will be uploaded to Moodle for this paper.
Edit Recommended Readings Content

Online Support

Edit Online Support Content
Moodle is the Learning Management System (LMS) used in this paper.
Edit Online Support Content

Workload

Edit Workload Content
As a 15-point paper, the total number of learning hours is expected to be approximately 150. This includes formal classes, labs, as well as independent study.
Edit Workload Content

Linkages to Other Papers

Edit Linkages Content
Note any linkages to other papers where the linkage is of importance.
Edit Linkages Content

Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS212

Edit Linkages Content